I discovered yesterday that I could buy stuff on my broadband TV access. I had no idea and I am not sure when it was launched. Here is what PCCW – Now Broadband TV says about the new channel (that channel 501 for those using the service):
A new shopping concept has hit town!
A PCCW service: now shop (channel 501) offers you local and Hollywood hottest DVDs, top-selling books, console games, electronics , lifestyle products and other services including movie ticketing and the No.1 Shopping Gallery. The new Stock Market Express, the new pay service providing Real-time stock quotes , FX spot rates and Gold prices for you to grasp every investment opportunity.
I have been taking a few pictures of the interface (accessible on Flickr)and I prepared a small presentation where I put my thoughts about the service. I also reviewed some elements of the interface from a usability perspective.
I prepared all this pretty quickly and did not do research about similar services in other countries. It is quite rough, but I hope it can be interesting to some and a basis for discussion on the topic of buying through interactive TV.
[slideshare id=124500&doc=hong-kong-now-tv-shop4606&w=425]
Let me know your thoughts…
nice review of the service!
any places in Hong Kong where I can try out the full service offering for myself – e.g. at a PCCW store or, at their office location? Will be visiting HK for a business trip soon and would be fun to give it a go myself!
Hi John,
I have just passed by a PCCW shop. In there, they have TVs with the service and I asked to try it. It is no problem, except that their interface was in Chinese… and it is not possible to change that (language is subscription-dependent). Maybe if you try a shop in a more “Western” district the interface could be in English… try in Central district maybe:
Here is the list of their shop addresses:
http://www.pccw.com/eng/Products/ForYourHome/ShoppingwithPCCW/PCCWShop.html