During one of my Fora.tv lunch breaks, I came across this talk that discusses how the creators of the “Heroes” series managed to develop such a strong community around the show, and most importantly how this community spans over a large number of touchpoints. There are many lessons that brands can learn from such a case study. I will try to summarize a few here that I find key.
The Talk: Digital, Life, Design 2010: Audience Sourcing
Speakers: Tim Kring (”Heroes”) and Peter Hirshberg (The Conversation Group)
Duration: 27 minutes
Build around a strong message
Remember that one liner summarizing your vision that some consultant or trainer asked you to come up with. Well, that’s really useful to have. Heroes was created around the message: “Save the world”. This message was not only used in the series, but also in communications and activities organized around the series, with ultimately a game developed to get people to do good. Whether it is internally with your employees or externally with your customers, this message will help unite everyone and give a personality to the experience people have with your company.
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So, if you are interested, please drop me a message below and I will add you to our list of people interested. If we can reach at least 20 people, we will order the book.
