Archive for the ‘Social Networking’ Category

 

Privacy with Web 2.0

Privacy RedefinedSome time ago Times reported (I got the link through the blog “Putting People First“) a virtual suicide on Facebook; a lady whose former boyfriends would send “flirty” messages on her “wall” (public notice board where anybody can write or read about you). That was bound to happen. One of my friends had a similar case although she did not commit “virtual-suicide” just yet. She is in China, her boyfriend in England. She parties sometimes and some of her friends post pictures on Facebook… “tagging” her on them. So, if you look at those pictures, it looks like she is partying all the time and tagged by many different people… the boyfriend is not pleased. The solution: now she “untags” herself from people’s pictures, as quickly as possible.

Isn’t the Web supposed to make our lives easier? I think there is something big happening today. Our private life is less and less in our control and the rules of the game are yet to be clearly defined so missteps are unavoidable.

On a really insightful report (in French) on mobile phone usage in France (obtained again through “Putting People First“) the researchers also compared habits from adults and teenagers with their mobile phone, a tool that is considered our very own private safe box. The study reveals that teenagers now use their mobile phones as a way to share things more than to keep them away from others. Mobile phones are ways to share pictures, songs, movies and much more; they are thus passed on from people to people and not the best place anymore to keep secrets.

For adults on the other hand, mobile phones are regarded as keepers of secrets. For example a boyfriend or girlfriend keeping his/her mobile phone away from reach is seen as a very suspicious behavior, sometimes for good reasons.

So what is happening with the new generation? Is it just that during teenage years one has less secrets to keep away? Or do teenagers just care less about the private side of their own self? Or is it that new ways to keep our private lives are going to be developed to replace the tools the “old” generation used?

I personally think that soon we will see tools appearing and getting mainstream that will allow us to keep our personal life away from other people. What about a “This is top secret” button on emails, phones, basically anywhere, that can allow us to send stuff to a virtual black box of which only us have the key? The so-called Web 2.0 is about sharing, but in the long run do we really want anybody to be able to see, comment and edit our privates lives?

Hey! Nielsen – Corporate Social Networking

There was a post yesterday on Web Worker Daily about Hey! Nielsen, a new social networking place on the web… yet another one. Hey! Nielsen has been launched by the Nielsen Company behind ACNielsen and Nielsen/NetRatings.

The idea of the website it seems is to leverage on all the people who would like to participate in Nielsen research and let them voice their opinions online. Participating in research cannot be done on a voluntary basis as this would go against random sampling of participants. Nevertheless, people who leave insightful comments on the website may then be asked to participate in some research. As they state on the Nielsen website:

Furthermore, users who give rich, insightful, and frequent feedback may be asked to participate in other surveys and webcam interviews for tv, movies, and commercials.

On the social networking side, this website could work, although in the end the incentive to leave opinions is rather limited. If it gains traction and gets recognized as THE place to leave opinions, then it could work. The fact that Nielsen is behind the website can surely help in that respect.

On the other hand, in terms of research, the website is really scary. Opinions are very personal and it will be very hard to build a coherent whole out of everything people write. For example you need an important number of people to react on an opinion to make that opinion relevant.

Moreover and most importantly, this is a website. Let’s say I really want to participate in Nielsen research, what will stop me from leaving opinions there and ask my friends to react to these opinions so that I would be selected. I was thinking people could even organize competitions with their friends: “Guys, the first one who gets on a Nielsen study wins!!!” This would terribly bias the results and may lead Nielsen giving too much weight to some non-significant reactions.

To me, although the concept is interesting and appealing, opinions on the website will be way too out of control to be of any use to Nielsen’s clients. Maybe the company knows that and just wants to use to website to gain more awareness and create a buzz. If that’s the objective, then it could very well be a success.

Below are some reactions about Hey! Nielsen itself…

Hey! Nielsen

Cyberslacking… problem or not?!

An article in the South China Morning Post last Saturday, September 8th 2007, discussed cyberslacking, or how people waste time in the office by going online. Although the word cyberslacking has in itself a negative connotation, the article argues that not all kind of cyberslacking is armful to companies. For example, if people can perform online transactions or activities that would normally require them to extend their lunch hours to complete, then it could be good… yes, but at the same time, if they can do it online, they could do it from home as well, no?

SCMP Article title

Anyway, the author provides quite a number of examples of how employees can spend time online to explore new horizons or just “waste” their time. A 10-point list is provided:

Slacking is nothing new I guess. Before the Internet, people would be wasting their time in the office as well. In France we had the “ten coffee breaks a day” rule (I may exaggerate a bit here). It is impossible to ask an employee to be 100% of the time working in the office. Nobody can do that, and it is even harmful. Our brains just can’t handle non-stop working. I’d say that working 80% of the time is not bad already…

It seems to be that the most important part in the word cyberslacking, is “cyber”. Not that cyberslacking is hard to resist, as the whole world is opened up to you, like the SCMP article mentioned above argues, but “cyber”, as having no contact with real people! Slacking or coffee breaks before were opportunities to chat informally with other employees, thus getting to know co-workers, building a team spirit. However cyberslacking is one person with his or her computer screen well hidden from others.

In that respect, it seems to me that intranets or corporate social networking could be a solution to that. The corporate culture has to be right of course, but if the Internet can be used to make employees interact more among themselves, then cyberslacking could be a powerful tool. Could we call that “social cyberslacking”? But then there is the danger of falling into the Facebook trap, where it is so easy to waste entire hours with no purpose even though you come into contact with other people.

Once again the answer to better efficiency is like in all the business books we can read. You just have to hire great people, have a great corporate culture, assign challenging jobs, and do all that happily… That’s easy, no?

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