Hong Kong is a shopping paradise. Usually when people visit the place for the first time, they are amazed by the number of people in the streets and the fact that … they are all shopping, regardless of the time of the day, or night. If we follow European standard, Hong Kong would be considered overloaded with shops and shopping malls already, but not quite in Asian standards if we look at the newest addition to Hong Kong long list of shopping malls.
The newest shopping mall is called Mega Box (see picture). It is a massive 19 floors complex with shops, restaurants, a movie theater and an ice skating ring. The strange particularity of this shopping mall is its location. It is not in one of those trendy areas of the city. It is located in Kowloon Bay, an area more famous for old factory buildings than fashionable shopping.
The problem for the shopping mall is not only the district, but its location far away from the MTR (HK Metro) station as well, that makes its access quite troublesome. It took me around 15 minutes by foot to reach the mall from the MTR station. I also got lost on the way. Indeed, although the mall is easy to spot from the other side of the harbor, within Kowloon Bay it is rather hard to locate.
Taken this difficulty into account, the shopping mall has positioned itself as a specialty mall, offering solutions and products for home improvement. The highlight is a huge B&Q store (first in Hong Kong) that even though I am not a manual type of person, made me dream of adding a few items to my home.
Still, I felt as if the concept had been taken only half-way. Although the mall has two huge home improvement stores, we don’t find many smaller outlets in the same category. The rest of the shopping mall offers similar options as other shopping malls, but less varied as much space is taken by these two home improvement stores. The mall also includes a NOVO concept store that is targeted towards young and fashion-conscious consumers. Although the shop is interesting, I wonder if its location in Kowloon Bay is logical. I don’t think one store will be enough to attract large crowds of these consumers that usually walk the streets of Mong Kok or Causeway Bay.
Finally, one major problem I found is the entrance of the shopping mall. As the mall is away from the MTR station it seems that the designers catered exclusively for people arriving by car, taxi or bus. The result is a very unwelcoming feeling when crossing by foot several car lanes before reaching the mall doors.
[digg=http://digg.com/business_finance/Too_many_shopping_malls_Never]Enough criticism here. Mega Box is still a very impressive complex that I guess has to be visited at least once. To me, Langham Place in Mong Kok will still remain my favorite hanging out place (among shopping malls), although I almost never bought anything there apart from coffees…
Small addition: A short analysis regarding the competitiveness of the shopping malls in this area of Hong Kong.