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The web auditory experience

For a long time, the Web has been about having a visual experience. But now, there are signs that it is changing. With more and more videos on the Web, with Skype causing (or maybe causes are elsewhere) people to wear headsets in office and with music being added to websites, the Web now has the opportunity to deliver a richer experience using both visual and auditory cues.

Click-2-ListenIt looks that the first focus of this evolution is to tackle one of the most critical problem with the Web, the fact that people don’t read. I was reading (… so people really don’t read?) an article today and next to the title was a button saying: “Click-2-Listen”.

Out of curiosity, I clicked on it and listened to the article being read to me. In the end, I missed most of it as my colleagues were talking to me and I could not be bothered to press Pause/Play all the time. The quality of the speech although impressive is nothing like a real human talking. In the end, I think I prefer by far reading.

I guess the nice thing with this text to speech service is that you can download the media file and play it later maybe on your mp3 player when you are on the way home. It seems to me that if we are in front of our screen, we’d rather read through an article which is a much more flexible task rather than listen to the article. The service could then be much more targeted towards people who download the file for later.

Two companies offering the service are:

  • News Worthy Audio
  • Odiogo (I really like the tagline: “Gives your text content voice … and legs!”, which plays much more on the listen later feature of the service)

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